Search results for "arts management"
showing 4 items of 4 documents
Web 2.0: Is the Museum-Visitor Relationship Being Redefined?
2015
International audience; Museums' growing integration of Web 2.0 techniques is indicative of their readiness to redefine their relationship with their audience. While visitors were traditionally kept at arm's length, the use of these techniques now involves them at every stage in implementing the museum offer online. By scrutinizing the Web sites of institutions and the tools they use, the authors are able to highlight the different roles that now fall to the audience in terms of communication, mediation and artistic creation. The authors go on to analyze the ramifications of visitor involvement. While such involvement may well add to audience competencies and make museums more accessible an…
Turning Right/Turning Left? : A Neoclassical Socioeconomic Query of the Arts Signaled by Museum and Branding in Finland
2016
ABSTRACTThe Guggenheim Helsinki Plan indicated a wishful turn of the arts and culture in Finland from the socio-democratic tradition of a welfare society towards a further neoliberalism. Following the Finnish historical timeline and from a museological viewpoint, this article reviews how national identity was built through the arts, which later integrated into formal and informal education to enhance human capital. This instrumental view now promotes the idea of useful art to fuel an innovation economy of advanced technology. Considering embarking on the intricate platform of arts, economics, and finance through Guggenheim, rethinking the contemporary art market mechanism may prove to be be…
Analyzing the effect of the expanded servicescape on visitor's satisfaction and loyalty in museums
2022
La presente tesis doctoral tiene como objetivo estudiar la relación entre el servicescape extendido y el comportamiento post-compra, como la satisfacción y la fidelidad de los consumidores de la industria cultural. La orientación sexual se ha identificado como la variable moderadora de la relación entre el servicescape extendido y el comportamiento post-compra. El servicescape extendido se modeló como un factor de segundo orden que refleja cuatro dimensiones subyacentes: física, social, socialmente simbólica y entorno natural. El modelo se aplicó al contexto de los museos de arte y las exposiciones. La investigación se llevó a cabo mediante la realización de una encuesta en línea (julio de …